What Gen Z Really Wants: Inside the Mind of the Next Financial Powerhouse

What happens when the (soon-to-be) largest, wealthiest generation becomes financial decision-makers? You get a seismic shift — one that is being defined by the priorities, expectations and digital fluency of Generation Z. 

In this pre-recorded webinar, Ryan Myers, SVP of Consulting for Advisors Plus, and Jessica Heuer, Manager of Integrated Marketing for Velera, engage in a lively discussion presented by Velera and empowered by CU Insight. They share fresh insights about Gen Z from Velera’s CU Growth Outlook 2025, developed in partnership with Mastercard,that will help you meet emerging member expectations and grow with purpose. 

You will learn about:

• How dramatic shifts in generational behavior are driving change across the financial services landscape
• How generational differences influence financial preferences and expectations
• How credit unions can take advantage of generational differences to adapt and evolve