Shift Your Strategy: How Credit Unions Can Win Gen Z
By: Carrie Stapp, VP of Marketing, VeleraSummary: Gen Z is expected to become the biggest and most financially influential generation by 2035. In this blog, Carrie Stapp, VP of Marketing at Velera, shares tactics to help credit unions create a customized plan of action to attract and retain younger members, improve back-office operations and develop strategies toward creating authentic, connected member experiences.
Carrie Stapp: Carrie Stapp is VP of Marketing for Velera, the nation’s premier payments credit union service organization (CUSO) and an integrated financial technology solutions provider. Stapp joined Co-op Solutions in August 2021, and she helps credit unions of all sizes grow by forming meaningful connections with their members. She has more than 20 years of senior management experience in the financial services industry, having previously served in senior vice president roles at Vericast, Harland Clarke and MainSource Financial Group.
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